Introduction The unique Japanese brand "9brand" that pronounced "KYU-JIRUSHI" in Japanese. The all of their products has the conceptual background. Here are tips for understanding their thoughts and the essential knowledge about traditional Far Eastern culture. Concept of Brand The concept for the product line is "Evolution and Roots". "Where do we come from?" "Where do we go to?" These are universal and eternal questions. We think of that the path to the answer cab be explored through creativity. In our daily life, we are learning from creation and learning while creating. We make and the study things that range from Hamp (cotton canvas with original prints) to fabric products at studio in KICHIJYOJI, TOKYO. We have recently developed two product lines; "Pranalia" for Evolution and "Mongoworks" for Roots.